It’s the most important, profiling document for many companies and organisations.. But still hardly anybody reads it. Every year there are serious costs attached in producing annual reports: writing, photography, design, press etc.

Now, we are not stating that making a video is costless or cheap. But in 3.17 minutes we can create a framework, experience and the actual numbers are put into perspective. Your audience does not even need to bring the printed folder to his next board-meeting, they simply start the video from youtube. Or share it with their colleagues.

Finally we also printed a flyer based on the design in the video, as trigger. And for those who wants all the details we produced a PDF.

Director: Mark Routs
Animation: Bram Rusman
Design: Luc Thijssen
Agency: t36