Healthcare is changing rapidly in Holland. Where the Dutch were used to be guided extensively by professional care, more and more people are pointed towards personal initiative. These changes cause a lot of turbulence in Dutch social environments. Hence Zelf & Co was created as a campaign that advocates real stories about change. As an online (Facebook oriented) campaign we address potential target groups, that with the right intention, change is always possible.

Clients:

Radar, Bureau Jeugdzorg, Envida, HOZL, Huis voor de Zorg, Koraal groep, Levantogroep, Limburgse zorgboeren, Meandergroep Zuid-Limburg, SGL, Stichting Alterius, Trajekt, Welzijnsgroep, Xonar, Gemeente Kerkrade.
Concept & production: New Narrative
Interviewers: Hanneke Som, Richard Dols, Mark Routs.
Editors: Ron Ramaekers, Bram Rusman, Mark Routs.
Camera: Bram Rusman
Web development: Ernst Janssen
Agency: t36