The Dutch beer market is moving like never before. Special beers are greatly advancing. Big and small brewers are competing.
The beauty about Gulpener is that they already made a decision to head in this direction years ago. Gulpener is a family company that set its goal not to make more beer, but better beer.
Jan Paul Rutten is member of the family and now managing director. Jan Paul has a clear vision: Collaborate and be open for change. Gulpener has gained a little “cool”. And that is what we have tried to show in this film, which is displayed during the tour in the new brewing facility.

Director: Mark Routs
Camera: Bram Rusman & Bert Warson
Agency: t36